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SEARCH ENGINE WORK
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Our specialist
search engine services include the following:
- Evaluation. We
can check out your current web site to see how well it
is actually doing now on the major search engines for
the keywords and phrases you want people to find you on.
- Research. We can
work with you to find the best keywords for you to use
on your website based on the number of times people
actually search on them, their relevance and whether
they are specific to your business.
- Optimised Pages.
Many current websites, because of all the flashy
graphics or even just functional background programming
for features such as menus, date displays, search
facilities and news tickers are very search engine
unfriendly. This means that most search engines will not
be see the relevance of a page for your chosen keywords
because there is so much background programming
competing with the actual content of the page. TIME-10
specialise in creating special optimised pages. These
look similar to a normal page on the website and have
links to several other pages on the websites, but they
are optimised to the hilt for just a few carefully
researched keywords, and the pages have very little
background programming so the search engines can see the
relevance of the page to the subject matter. Please note
we will not create pages intended to mislead, or what
Google call doorway pages - these used to be good for
rankings but can now hinder them.
- Paid Rankings. The two major players in this market either
use a system where you bid against others or you are
told what you must pay to get positions. These work by
elevating your website to the sponsored listings box at
the top of many search engines results. If you have bid
more than anyone else for a chosen keyword, your site
will be at the top of the sponsored list box. If your
bid is not within the top 3 or 4, you will appear in the box
less often or be on a second or third page of results. You pay what you have bid for the keyword
only when someone clicks through to your website. This
makes it very important of course that you have targeted
the right keywords and that you don't attract people to
click on your website who are not interested in your
specific product or service. For example, if you sell
sticky labels, you don't want
people interested in record labels clicking through to
your site because you targeted the word 'labels' - you
have to be specific. Getting us to help set up your paid
ranking campaign leaves you free to concentrate on what
you do best - your business.
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